• Registered: 2004-08-08
  • Posts: 508

Topic: char msg[] = {78,111,119,32,72,105,114,105,110,103,0};

When Electronic Arts decided to woo staff from Radical Entertainment, it set up a billboard only a computer nerd could read.

Vancouver video-game maker Electronic Arts is using in-your-face tactics to try to recruit employees away from rival Radical Entertainment.

http://img248.imageshack.us/img248/6575/121503billboardcf8.jpg

A billboard on Terminal Avenue near Main Street says "now hiring," followed by EA Canada's logo.

What has raised eyebrows at Radical is the fact that the message is in ASCII code -- a computer language in which numbers are used to represent letters -- and that the billboard is only about 100 metres from the company's head office.

Because of its location and its cryptic message, it's clearly aimed at wooing away Radical's software engineers and programmers, Radical chief executive Ian Wilkinson said Tuesday.

  • From: -8 GMT
  • Registered: 2004-05-04
  • Posts: 1,396

Re: char msg[] = {78,111,119,32,72,105,114,105,110,103,0};

that's good stuff. very ingenious too.

~James
FluxBB - Less is more
  • Registered: 2006-08-16
  • Posts: 92

Re: char msg[] = {78,111,119,32,72,105,114,105,110,103,0};

Google had the same ad a year or 2 ago.
http://www.cultureby.com/photos/uncateg … e_ad_1.jpg

Post hoc ergo propter hoc

Tjalve's Website

  • Registered: 2004-05-24
  • Posts: 449

Re: char msg[] = {78,111,119,32,72,105,114,105,110,103,0};

This site reports the same news but dated back to March 2004, is this stuff really that old?

  • Registered: 2004-08-08
  • Posts: 508

Re: char msg[] = {78,111,119,32,72,105,114,105,110,103,0};

Strofanto wrote:

This site reports the same news but dated back to March 2004, is this stuff really that old?

Could be. I saw it few days ago.