The punbb integration is impressive.
But I have a general suggestion: why don't you have some of the usual niceties for ecommerce sites like:
(a) an About page that tells people more about the business, including its corporate ownership (if applicable)
(b) provide ANY contact information on the site, even a valid email address anywhere or
(c) have a privacy policy on site. EtcOr indeed have anything on site that suggests you are reputable in any way.
And to top it all off, you registered the domain via a domains by proxy service.
Not to put too fine a point on it, I wouldn't (couldn't) trust you at all as a ecommerce partner, because you provide none of the above.
You don't need to cloak things like that. It inspires suspicion and distrust.
I suggest that before you go live, you get a little bit more transparent.
Wonderful suggestions. An about page is coming. Contact information should be there - hmm. Even if it is, it's not in a good place. Privacy policy is also coming.
One good thing about my site is that you don't have to trust me as an ecommerce partner. You partner with merchants, and deal with them directly (via affiliate programs).
Domains by proxy: that's the privacy thing that GoDaddy sells. Is that really a big deal? I just hate getting snail mail for domain services.